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The last year of my Intel life was spent as a member of the North
America PR Team, which was part of the Americas Sales and Marketing Organization (ASMO). I kept a hand in the broadcast
side with the weekly Intel radio minutes and a series of radio media tours. At this stage I returned to some more traditional
print focused PR efforts supporting special events and the launch of Intel's Viiv technology. In the summer of 2006
I developed several consumer oriented messaging tools in support of Intel's Core 2 Duo processor launch
For the July 2006 Core 2 Duo processor line launch
I created materials to help "consumerize" our messages. Click the "Translation" document to see
how I translated highly technical features into common "human" analogies. Also see the "Desktop Processor
Timeline" I developed to support the launch.
Core 2 Duo Consumer Translation Guide
Desktop Processor Timeline to Support Core 2 Duo Launch
To promote Core 2 Duo-based PCs for the holiday 2006
shopping season I worked closely with our desktop and mobile teams to develop a holiday TV/Radio and newspaper tour.
I was slated to help train multiple teams of spokespersons, using, in part, the Consumer Message flow presentation below.
This presentation shows how years of sound bite training in broadcast can be applied to help distill messages down to clear,
crisp sequences. I also created a guide for visiting regional TV stations.
Consumer Message Flow Holiday Core 2 Duo Tour
Checklist and Guide for TV Studio Visits
One of the most interesting projects I worked on during my
last year with Intel involved an experiment to place Intel Viiv technology-based entertainment PCs in a few rooms
at the Beverly Hilton Hotel. I developed a plan to promote the activity very clearly as an early prototype
and experiment. Taking a page from my experience with broadcast sound bites, I trained our spokespersons to use the
theme "Is this the shape of future in-room hotel entertainment?" Working collaboratively with Hilton's PR team we
secured a feature story in Hotel Business magazine (see link below).
Hotel Business Magazine Article on Viiv experiment at Beverly Hilton
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