When the Intel Digital Education and Arts team was disbanded following Dennis Carter's retirement (see Phase 3) I was placed back in the PR team.  Initially, my assignment was to be a contact for USA newspaper columnists.  At every opportunity, however, I kept my broadcast work alive.  I'd volunteer to help with consumer product announcements as a spokesperson. 

About a year after the demise of the IDEA group I was fortunate enough to become a member of a newly formed team under Linda Bonniksen.  This new PR team would escalate Intel's outreach to consumers, beginning with the promotion of the company's line of digital cameras and toys.   I started touring the USA making numerous appearances to promote these products, and before I knew it, this became my full time job.  I'd develop themes (along with the team), craft demos, work up sound bites and hit the road.  It was at this point I fabricated the title of "Consumer Education Manager" - actually, Mark and I, when we were the PC Dads, called ourselves Technology Education Managers.   

This period of time was the ultimate high point for me at Intel.  We reached millions of viewers and listeners with positive messages.